When Harry Styles announced his company, Pleasing, in 2021, the singer considered it not a beauty brand but a “life brand”. however, it launched with three skin and nail care products — a nail polish set, a brightening serum, and a roller serum pen — and the aim was to provide “exciting experiences and products that excite the senses and blur boundaries.” A year later, Pleasing is expanding with a new collaboration: It has partnered with Brazilian designer Marco Ribeiro to create a range of playful products, including clothing, that celebrate happiness and color .
The limited edition collection with Paris-based Ribeiro releases today and the partnership includes five new categories for Satisfaction. There’s a palette of pressed gouache ($50), universal cream gouache trio ($40), all-purpose polish ($25), five new nail polish shades ($20 to $65 each), and two jackets with the logo ($110 each). Styles has been a fan of Ribeiro’s work for a while. The musician has worn his whimsical designs in editorials as well as in the art for his latest album, Harry’s House. “For me, the way Marco uses color is very inspiring,” says Styles. “Everything he does radiates joy, joy and playfulness. When we started discussing collaborators for Pleasing, Marco was the first person I wanted to ask.”
With their assortment, the couple wanted to offer easy, multi-functional products that reflect Ribeiro’s multi-color outlook. Pressed powder pigments — with earthy tones with hints of pink, orange and purple — come in wet-to-dry formulas that can be used with fingers, a brush, or a sponge. “It’s so universal – you can use it everywhere, from your eyes to your cheeks,” says Ribeiro. “Or you can mix it with lip gloss and use it on your lips.” Cream pigments are a trio of buildable creams that can be applied alone or mixed together (shades include vibrant blues, yellows and pinks). Meanwhile, lip gloss can be used on lips, eyes and skin for a watery looking base.
Given paint has been one of Pleasing’s most successful items since its first launch, it also has to offer new nail polish colors. “The colors are inspired by my previous collections,” said Ribeiro, who is performing during Paris Fashion Week. “For me, color says a lot — it’s like a language.” They come in five shades: a matte brown, a vibrant orange and green, and a glossy blue and burgundy. (Only the brown color is available to purchase alone; the rest are available as two-piece sets.) All polishes are biodegradable, vegan and odor-free, and name in Portuguese — an indication of Ribeiro’s heritage. “I tried to put my personality into it,” he said.
Joy also extends its apparel offering with this launch. Ribeiro created two iconic hoodies for the brand: A brown and yellow hoodie called Mais, and a pink and red hoodie called Amor — which combine to say mais love, “love love.” more” in Portuguese. “We are sharing the love with the world right now,” said Ribeiro. “People need that right now, especially out of a pandemic.” The hoodies are cut and sewn in Los Angeles and are made of 100% cotton. Whatever Styles fans choose, Ribeiro has one hope for customers: Have fun with it all. “It’s an invitation to have fun, experiment and enjoy yourself,” he said. “Products have no rules!”